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Industry News

Auto Makers Unite

Normally you wouldn’t see auto makers fighting with each other but right now they are.  Nineteen auto makers accounting for most of the passenger cars and trucks sold in the U.S. have signed onto a set of principles they say will protect motorists’ privacy in an era when computerized cars pass along more information about their drivers than many motorists realize.

The principles were delivered in a letter Wednesday to the Federal Trade Commission, which has the authority to force corporations to live up to their promises to consumers. Industry officials say they want to assure their customers that the information that their cars stream back to auto makers or that is downloaded from the vehicle’s computers won’t be handed over to authorities without a court order, sold to insurance companies or used to bombard them with ads for pizza parlours, gas stations or other businesses they drive past, without their permission.

The principles also commit auto makers to “implement reasonable measures” to protect personal information from unauthorized access.

Many recent-model cars and light trucks have GPS and mobile communications technology integrated into the vehicle’s computers and navigation systems. Information on where drivers have been and where they’re going is continually sent to manufacturers when the systems are in use. Consumers benefit from alerts sent by auto makers about traffic conditions and concierge services that are able to unlock car doors and route drivers around the path of a storm.

The National Highway Traffic Safety Administration is also working with auto makers on regulations that will clear the way for vehicle-to-vehicle communications. The technology uses a radio signal to continually transmit a vehicle’s position, heading, speed and other information. Similarly equipped cars and trucks would receive the same information, and their computers would alert drivers to an impending collision.

“As modern cars not only share the road but will in the not too distant future communicate with one another, vigilance over the privacy of our customers and the security of vehicle systems is an imperative,” said John Bozzella, president of Global Automakers, an industry trade association.

The auto makers’ principles leave open the possibility of deals with advertisers who want to target motorists based on their location and other personal data, but only if customers agree ahead of time that they want to receive such information, industry officials said in a briefing with reporters.

“Google may want to become an auto maker, but we don’t want to become Google,” said Mitch Bainwol, president of the Alliance of Automobile Manufacturers.

The possibility of ads popping up on the computer screens in cars while drivers are behind the wheel worries some safety advocates.

“There is going to be a huge amount of metadata that companies would like to mine to send advertisements to you in your vehicle,” said Henry Jasny of Advocates for Highway and Auto Safety. “We don’t want pop-up ads to become a distraction.”

Industry officials say they oppose federal legislation to require privacy protections, saying that would be too “prescriptive.” But Marc Rotenberg, executive director of the Electronic Privacy Information Center, said legislation is needed to ensure auto makers don’t back off the principles when they become inconvenient.

“You just don’t want your car spying on you,” he said. “That’s the practical consequence of a lot of the new technologies that are being built into cars.”  What is the next step to stop this?

 

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Toyota’s New Car That Could Help Your Pocket

When Toyota decides to release a new car, everyone takes note.  Toyota Motor Corp. said it’s chosen the name “Mirai,” which means “future” in Japanese, for a fuel-cell powered sedan that travels 483 kilometers with a hydrogen tank that can be refilled in less than five minutes.

The announcement, on the eve of the Los Angeles auto show, increases the company’s commitment to fuel cells, as opposed to battery-only cars, as long-term alternatives to internal combustion engines, said Jeff Liker, a University of Michigan engineering professor. Toyota also promised to develop and supply fueling stations in northeastern U.S. states.

Liker predicted Toyota’s fuel-cell commitment will be as significant as those that came in 1989, when the company introduced its Lexus luxury brand in the U.S., and in 1997, when it started selling Prius gasoline-electric hybrids. Lexus led the U.S. market in luxury sales for 11 years, and Prius is by far the top-selling hybrid line, now with four models.

“In most cases, Toyota has been a fast-follower, not a leader,” Liker said. “But when it comes to the environment, they’re seeking to play an aggressive leadership role.”

Many battery-only cars in the U.S. can travel fewer than 100 miles on a full charge, and charging them can take hours. Toyota argues that fuel-cell cars can provide the same clean transportation with far greater convenience. And with a low center of gravity, it’s particularly fun to drive, Akio Toyoda, the company’s chief executive officer, said in a videotaped statement.

“Today, we are at a turning point in automotive history,” he said. “A turning point where people will embrace an environmentally friendly car that is a pleasure to drive.”

Tesla, Honda

In its statement, Toyota didn’t provide details on how much the Mirai will cost in the U.S., or how many the company hopes to sell. Toyota has said previously the car will go on sale in Japan in April for about 7 million yen ($60,300), with U.S. and European introductions a few months later.

Automakers are under pressure in California, as well as across the U.S., Europe, Japan and South Korea, to offer vehicles that emit little or no carbon pollution and reduce petroleum use.

Battery-powered cars championed by Tesla Motors Inc. and Nissan Motor Co. store electricity in large lithium-ion packs. Fuel cells generate it in an electro-chemical reaction of hydrogen and air, producing only water vapor as a byproduct.

Honda Motor Co. has said it will offer a revamped hydrogen sedan in California in 2015. In May, Hyundai Motor Co. began leasing a fuel-cell version of its Tucson sport-utility vehicle.

Fueling Stations

To help promote fuel-cell sales, California plans to install more than 50 hydrogen fuel stations within two years, partly with financial support from Toyota and other automakers. Toyota will also start working with Paris-based Air Liquide SA to build 12 fueling stations in five northeastern U.S. states, the company said in its statement.

Most commercial hydrogen is made from natural gas in a process that consumes energy and emits carbon. Hydrogen, the most abundant element in the universe, is also the lightest, making it difficult and sometimes dangerous to store and transport.

Tesla Chief Executive Officer Elon Musk said hydrogen’s shortcomings make it a dead-end for vehicles. “Fuel cells should be renamed ‘fool cells,’ they are so stupid,” he said in an interview last year.

By 2025, California plans to require about one of seven vehicles sold by each of the biggest automakers to eliminate or reduce emissions by using fuel cells, batteries, or gas-electric hybrid engines. Ten other states are taking similar steps.  These steps are the right steps but are they coming too late?

 

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Mini Cooper Drops Fuel Economy Rating

Mini Cooper is forced to drop its fuel economy today after BMW AG is lowering the estimated fuel economy labels on four 2014 Mini Cooper models after tests by the U.S. EPA, the agency said today.

The EPA completed a fuel economy audit on the Mini Cooper and found actual mpg lower than the figures BMW submitted for certification, a statement said.

As a result, the EPA supervised a new round of tests by BMW. The agency also conducted its own testing of the Mini Cooper at the National Vehicle and Fuel Emissions Laboratory in Ann Arbor, Mich.

The agency is ordering BMW to relabel four 2014 Mini Cooper models — the Mini Cooper hardtop with a manual and an automatic transmission and the Mini Cooper S hardtop with a manual and an automatic transmission — that proved to have lower fuel economy than the mpg label showed.

“While this necessitates change, the 2014 MINI Hardtop still delivers outstanding fuel efficiency,” BMW said. “We have sent new labels for 2014 models in stock to our dealers.”

BMW will have all four models’ combined and city mpg ratings fall by 1 mpg, while highway estimates will drop 1 to 4 mpg depending on the model.

“Fuel economy values matter to consumers and automakers,” Christopher Grundler, director of EPA’s office of transportation and air quality, said in a statement. “To provide consumers with the most accurate, reliable and repeatable fuel economy values, we are continuing to strengthen our oversight to ensure fair competition among automakers.”  How will this consumers overall evaluation of the new Mini Cooper?

 

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The Largest Recall of The Year

Another recall by Toyota lis causing many consumers to no longer trust the car manufacture. Toyota Motor Corp. called back 1.75 million vehicles worldwide to fix braking and fuel systems flaws, the first global recall since the U.S. put the car maker under stricter safety supervision.

The Lexus IS, GS and LS luxury sedans and Toyota Auris compact hatchback are among the 10 models being called back, according to an e-mail from the Toyota City, Japan-based auto maker. The company said that it isn’t aware of any fires, crashes, injuries or fatalities resulting from the defects.

The safety campaign is Toyota’s fourth this year involving at least 1 million vehicles as the auto industry responds to scrutiny over tardy recalls. General Motors Co. has called back a record 30 million cars and trucks this year in North America, while Toyota has dealt with renewed attention to safety after recalling more than 10 million vehicles in 2009 and 2010 for defects related to unintended acceleration.

“With the lessons learned from past recalls in North America, Toyota keeps showing the attitude to proactively recall and have everything under control before any serious accident happens,” said Takashi Aoki, a Tokyo-based fund manager at Mizuho Asset Management Co. “I don’t think this recall would damage the brand image, or cause the shares to decrease, as there were no injuries, fatalities or crashes.”

Toyota’s shares pared gains to trade 0.2 per cent higher at 5,990 yen at the close in Tokyo. The Nikkei 225 Stock Average gained 0.9 per cent.

Model Recalls Toyota is calling back about 802,000 Crown, Crown Majesta, Noah and Voxy models made June 2007 to June 2012 to replace a rubber seal in the brake system that could crack and cause fluid to leak, leading to degraded performance.

The auto maker is also recalling the Crown and Crown Majesta, as well as the Mark X and iterations of the three Lexus models to repair fuel delivery pipes that could leak and increase fire risk. A third flaw involves about 190,000 Rumion and Auris cars in Japan that Toyota dealers will fix by replacing emission-control units that could cause fuel leaks and lead to greater fire risk.

Toyota first received a report of a problem that prompted the fuel delivery pipe recall in June 2010 in the U.S., said Tokyo-based spokesman Dion Corbett. The company received initial reports from Japan for the brake fix in July 2011 and the emission control units in January last year.

U.S. Monitor Today’s recall is the first major global campaign by Toyota since David Kelley, a New York-based partner at Cahill Gordon & Reindel LLP and former U.S. Attorney, was appointed by the U.S. Justice Department in August to supervise the car maker’s safety procedures.

Kelley will review Toyota’s policies and verify the accuracy of its public statements for three years as part of the automaker’s $1.2-billion settlement for the unintended– acceleration recalls.

Toyota has now recalled about 5.3 million vehicles in the U.S. market this year, according to its U.S. media website. A total count for vehicles recalled globally wasn’t immediately available, Corbett said.

The U.S. National Highway Traffic Safety Administration last month said it would renew scrutiny of claims involving unintended acceleration. As many as 1.69 million Toyota Corollas with model years from 2006 to 2010 could be subject to investigation depending on the regulator’s evaluation of an owner’s claim of unintended “low-speed surging.”

Safety Campaigns Toyota in June expanded a 14-month-old recall of more than 2 million vehicles for faulty air bags after supplier Takata Corp. told customers further fixes may be needed. The car maker added about 650,000 vehicles in Japan including Corolla cars to the safety campaign.  After a year of recalls Toyota will have a lot of work ahead of them in order to regain customers trust.

 

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GM’s Recall Was Too Little Too Late

General Motors recalled hundreds of thousands of cars due to their faulty ignition, but was it too late?  The death toll tied to faulty ignition switches in General Motors’ small cars has risen to 19, according to a compensation expert hired by the company. That number is likely to rise.

Kenneth Feinberg determined 19 wrongful death claims are eligible for payments from GM; the company’s estimate of deaths has remained at 13 for months, although the automaker acknowledged the possibility of a higher count.

Feinberg received 125 death claims due to the faulty switches in older-model small cars such as the Chevrolet Cobalt. The rest remain under review or require further documentation, he said in a report issued Monday.

“The public report is simply reporting on those eligible to date,” Feinberg spokeswoman Camille Biros said in an email. “There will certainly be others.”

GM has admitted to knowing about the ignition switch problem for over a decade, though it didn’t begin recalling the switches in 2.6 million small cars until earlier this year. The automaker hired Feinberg to compensate victims of crashes caused by the switches, and Feinberg has said GM has not limited the total amount he can pay.

Some lawmakers have estimated the death toll is closer to 100.

Biros, citing confidentiality agreements, said Feinberg will not identify any of those eligible for payments, nor will he say if the 19 deemed eligible include the 13 deaths that GM has documented. GM has not identified the 13 victims; the U.S. National Highway Traffic Safety Administration says it has not tallied the total number of deaths.

Biros said no claims have been rejected yet, although Feinberg is in the process of turning down a few because they don’t meet the requirements for compensation. Feinberg will issue reports each Monday on how many claims have been granted, she added.

Feinberg also has received 320 claims for compensation due to injuries. Of those, 12 have been deemed eligible for payments so far.

Of the injury claims, 58 were in the most serious category, seeking compensation for injuries resulting in loss of use of limbs, amputation, permanent brain damage or pervasive burns, the Feinberg statement said. Another 262 claims are for less-serious injuries that required hospital stays or outpatient medical treatment within 48 hours of the crash.  Will GM be able to get out of this without it affecting their brand?

 

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GM Settles Recall Lawsuit

GM was told to settle.  A federal judge told lawyers on Monday he’ll encourage settlements in lawsuits brought on behalf of nearly 1,000 plaintiffs against General Motors for defective ignition switches.

U.S. District Judge Jesse M. Furman told dozens of lawyers at a hearing that he’ll be careful not to interfere with the work of a bankruptcy judge who is deciding if the Detroit-based automaker’s 2009 bankruptcy protects it from economic damages claims.

Furman said he wanted to be “sensitive about stepping on the toes” of the bankruptcy judge but planned to advance the litigation as much as possible nonetheless.

He made introductory remarks at an initial hearing after he was chosen to preside over more than 100 lawsuits that were consolidated in New York because of their common attributes. He said he planned “to encourage settlement as much as possible” once any potential payouts were better defined after rulings by the bankruptcy court.

Lawsuits were filed after General Motors Co. in February began recalling 2.6 million of the cars, mainly Chevrolet Cobalts and Saturn Ions. GM has acknowledged knowing that the switches in its small cars had problems since at least 2001. Federal law requires automakers to report safety defects to the government within five days of discovering them.

The ignition switches, when jostled, can shut off the engine, cutting power steering and brakes and potentially causing drivers to lose control. The problem also can disable air bags.

GM says at least 13 people have died in 54 crashes linked to the problem, while lawyers suing the company say the death toll is more than 60.

In May, federal safety regulators ordered General Motors to pay a record $35 million fine for failing to disclose the ignition switch defect in millions of cars for more than a decade.

GM attorney Richard C. Godfrey told Furman that 983 plaintiffs had filed 109 lawsuits, with about a dozen of the lawsuits making personal-injury claims while the rest were solely for economic losses.

Owners of the 2.6 million small cars that were recalled are eligible for compensation from a fund being administered by compensation expert Kenneth Feinberg on GM’s behalf. Feinberg, who handled claims for the BP Gulf Oil Spill and the Sept. 11, 2001, terrorist attacks, has said GM has placed no limit on the amount of money he can spend to compensate anyone who was injured or killed.  The money won’t bring these people back, but it may help the family.

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Kumar Galhotra, New President of Lincoln Brand

The Lincoln brand has been on a steady decline for quiet some time now, Ford needed to switch things up.  Kumar Galhotra, Ford Motor Co.’s top engineer, was named president of the Lincoln brand today, a new position that reports directly to CEO Mark Fields, in another management change designed to jumpstart sales at the luxury brand.

Jim Farley, executive vice president of global sales, service and marketing, has directed Lincoln since 2012, and will continue to oversee Ford’s sales, service and marketing operations, but will also have a role in Lincoln’s marketing and product plans, Ford said today.

“Now is the right time to have a dedicated global leader for the brand,” Ford spokeswoman Susan Krusel said today.

She said it was Farley who recommended to Ford’s board of directors that Lincoln get a “totally dedicated leader.”

Galhotra, 48, has been Ford’s vice president of engineering since August 2013. He will oversee all Lincoln operations worldwide, including product development; marketing, sales and service; and all team members under the Lincoln brand.

The change is effective Sept. 1.  Fields, who took the reins at Ford on July 1 after the retirement of Alan Mulally, said the move makes clear the company is “serious about Lincoln.”

“Now is the right time for the next chapter in accelerating Lincoln as a world-class luxury brand,” Fields said in a statement. “Kumar has more than 25 years of global product and business experience, including leading engineering for all of our Lincoln vehicles today. Being our dedicated senior Lincoln leader will serve our clients, employees and dealers extremely well going forward.”  Will this change in leadership help rebuild the brand?

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Audi’s Sales Increase by 14 Percent This Quarter

Audi has become a well establish luxury car marker and is now become a household name.  Audi’s A3 compact sedan and Mercedes-Benz’s top-of-the-line S-class model helped the German companies narrow the sales gap with global luxury-car leader BMW in the first half of 2014.

Six-month auto sales by BMW’s namesake brand exceeded Audi’s deliveries by 16,997 vehicles compared with a difference of 23,760 a year earlier, according to figures released by the manufacturers this week. BMW’s lead against Mercedes shrank 6 percent to 102,827 cars. All three automakers posted record deliveries for the period.

Audi has been renewing its A3 lineup since early 2013, and No. 3 Mercedes has been offering a wider range of compacts in addition to the new S-class version brought out a year ago. Both are pushing to overtake BMW in premium-auto sales by the end of the decade. BMW has responded with the 2-series and 4-series coupes and X4 SUV and is rolling out the plug-in i8, its first sports car in more than three decades.

“The gap should continue to narrow while BMW should see some support of its own, like the 2-series and the X4 as we go into the end of the year,” Stuart Pearson, a London-based analyst at Exane BNP Paribas, said by phone. “BMW will stay in the lead for the foreseeable future.”

Demand for premium models in China and the United States is contributing to growth at the German carmakers, which are all targeting record deliveries for 2014 as they vie for the global lead.

In the United States, Mercedes was the luxury leader, with 163,107 units sold in the first half of the year, up 8 percent compared with the same period last year. BMW followed with 157,382 units sold, up 12 percent. Audi sold 84,349 units, up 14 percent.  Watch Audi to continue to grow throughout the next quarter.

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The Ultimate Update for Your Audi A4

Today Audi released its newest upgrade for their A4, the ability to make it self driving! We are on the cusp of the next generation of semi-autonomous driving technology becoming affordable. Adaptive cruise control is already trickling down to the mass market, and the more sophisticated systems found on vehicles like the Mercedes-Benz S-Class are clearly coming, as well. If you’re a little adventurous, live in California and drive an Audi, you might be able to upgrade to the next stage of driverless tech even sooner. A San Francisco start-up called Cruise Automation is launching an aftermarket autopilot system called the RP1 for US$10,000, with deliveries starting in 2015.

The RP1 is designed for 2012 and newer Audi A4 and S4 models. Although, Cruise CEO Kyle Vogt told Autoblog Canada in an email: “There’s no reason we can’t expand to other cars, and we will.” The system includes a sensor pod on the roof containing cameras, radar and other sensors to scan the road ahead. It then sends data to a small computer mounted on the side of the trunk. The desired inputs are then made by actuators for the steering, brakes and throttle to control the car. A button in the cabin activates the autopilot and controls the desired speed. Not completely unlike Audi’s own, developmental, semiautonomous system.

At this point, the RP1 is somewhere between an adaptive cruise control system and an autonomous vehicle. It can control all of the cars inputs and even bring it down to a complete stop and then accelerate again. However, it only works on select highways in California. “We use geofencing to limit the areas of operation to segments of highway in which we’ve collected enough data to ensure our customers’ safety,” said Vogt to Autoblog Canada.

The idea of upgrading your car into a semi-autonomous vehicle is certainly novel. Although it’s pricy at the moment; the first 50 preorders start at US$10,000 each, which includes installation. Click here to watch a brief video of how the RP1 works and read the company’s official announcement.  Although this technology is expensive at the moment, just like all new technology the price will drop as more and more auto makers begin to sell this type of technology.

 

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Harley Davidson Creates Electric Bike

When you think of Harley Davidson, you think of a big man on a roaring bike, ripping down a dirt road. Harley Davidson is trying to perhaps change the imagine slightly with their new electric bike.  Motorcycle enthusiasts are about to find out as Harley-Davidson rolls out an electric bike — a sleek, futuristic version that sounds like a jet airplane taking off.

The public will get its first look at handmade demonstration models at an invitation-only event Monday in New York. The company will then take the models on the road for riders to try and provide feedback. Harley will use the information to refine the bike, which might not hit the market for several more years.

Harleys have long been the bad-boy bike of choice with an image associated with motorcycle gangs, even though most riders are middle-aged and middle-class. The new venture is a departure from Harley’s mainstay touring bikes and presents an added risk because currently almost no market for full-size electric motorcycles. The millions of two-wheeled electric vehicles sold each year are almost exclusively scooters and low-powered bikes that appeal to Chinese commuters.

But those focused on electric vehicle development say Harley has the marketing power to create demand, and its efforts to lower costs, build charging stations and improve technology will help everyone involved.

“It does validate what we’ve been doing; it adds additional credibility to it. It is certainly going to draw more people’s attention to electric motorcycles. The marketing horsepower of Harley-Davidson is going to be able to do things for us that we can’t do on our own,” said Scot Harden, vice-president of global marketing at Zero Motorcycles, the top seller of full-size, high-powered electric bikes.

Zero expects to sell 2,400 electric motorcycles this year, a drop in the bucket compared with the more than 260,000 conventional motorcycles sold last year by Harley.

The new LiveWire won’t make the distinctive “potato-potato-potato” chug that Harley once tried to patent. Its engine is silent, and the turbine-like hum comes from the meshing of gears. But electric motors do provide better handling and rapid acceleration — with the electric Harley able to go from 0 to 60 mph in four seconds. LiveWire’s design places the engine at the bottom of the bike.

“When you ride a motorcycle, it’s the movement of the top of the bike side-to-side that gives you agility in regard to making turns. So, if I put weight low in a motorcycle, I can turn faster. I can drop the bike down and make quicker moves,” said Gary Gauthier, of NextEnergy, a Detroit-based non-profit with expertise in electric vehicles.

Jeff Richlen, Harley’s lead engineer on LiveWire, put it this way: “Some people may get on it thinking, ‘golf cart,’ and they get off thinking, ‘rocket ship.”‘  Harley has made a smart decision following the trend of electric cars in todays market.  Watch for more motorcycle companies to follow the lead of Harley and begin to open this category up.

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