Honda ramps up vehicle lines for higher volumes of sales in North America

The Fit may be Honda’s smallest (and, starting at under $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand’s larger offerings – at least not in the Canada or the United States. Where Honda typically sells hundreds of thousands of Civic and Accord models in North America – even CR-V crossovers and Odyssey minivans – annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.

Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it’s the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space.

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