Price Drop for 2014 Prius Plug-In Hybrid

This is great news for those of us sitting on the fence!  For the 2014 model year the Toyota Prius Plug-in Hybrid will get a price cut, with the base Prius Plug-in model starting at $29,990, not including destination. The $2,010 drop in price comes without any changes to the vehicle, and Toyota was keen to point out that “This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.” This drop in price can be viewed as part of Toyota’s effort to keep sales volume of its popular plug-in hybrid model on target — about the only place where the 2014 model Prius will look different will be the Japanese domestic market, where the Prius will get two-tone paint options, new wheels, and LED lighting.

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