The Ferrari Brand Gets Its Own Theme Park: Ferrari Land

Brand-loyalists and Ferrari enthusiasts will soon have a new place to visit.

Here’s one theme park where you can pretty much be sure there will be a car ride: Ferrari Land.

Ferrari is signed an agreement to build Ferrari Land at the PortAventura resort outside Barcelona.

When it opens in 2016, the park is expected to host 4 million visitors a year, half of them from outside Spain.

The park celebrates one of the world’s best-known performance car brands. Like the cars, the park will put a premium on speed. Ferrari says it will have one of Europe’s highest and fastest rides. A Ferrari-themed hotel will also be built.

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